Learning First Alliance: Strengthening public schools for every child
Issues and Initiatives

Promoting Public Schools

Public School Insights

Learning First Alliance Members: The List

Learning First Alliance Members: The List

How are YOU promoting public schools? E-mail us!

Understanding and responding to parent and community expectations for our public schools is essential to the continued improvement of public education.

What the Alliance is doing to Promote America's Public Schools

The Learning First Alliance is continuously developing communications tools and resources to help educators, policymakers and others effectively promote the value of public education for our nation.
Promoting What's Working in America's Public Schools
Communications Tool Kit
Initiatives and Resources from our Member Organizations
Initiatives and Resources from our State Alliances
Outside Resources
Public Opinion Data

Promoting What's Working in America's Public Schools: Public School Insights (2008)

This new Learning First Alliance website presents a fresh, 21st-century vision for public schools, with real examples of what's working in public schools and districts across the country. The site features imaginative strategies that are helping students succeed, insights from extraordinary people on public education's front lines, and interviews with leading thinkers. Site visitors can also tell stories about success in their own public school or district.

Communications Tool Kit

In 2005, LFA produced a proprietary Communications Toolkit to help education leaders communicate more effectively about public education. Based on focus groups and polling LFA commissioned in 2004 and 2005, the toolkit offers original research findings on public opinion, a guide to promoting public schools, and language for op-eds and speeches. It includes:

"Values, Vision and Performance: American's Hope for their Public Schools", a Power Point presentation on the results of LFA's original research on public opinion of public schools
• The "Practical Guide to Promoting America's Public Schools”, which is designed to help educators and others interested in education promote public education in their communities
Sample Language for Written Materials, such as columns, articles and letters
Sample Language for Speeches

Inititatives and Resources from LFA Member Organizations

AASA—Stand Up for Public Education Campaign
AASA launched its Stand Up for Public Education™ campaign in February 2003, spurred by an AASA Executive Committee resolution to make standing up for public education the “overriding principle for the association.” In the campaign, AASA has focused on two major initiatives: 1.) Reframing the discussion about proficiency and 2) “punching back” to counter misinformation about public education. More….

ASCD—A National Compact on the Whole Child
ASCD is pursuing a public engagement campaign to promote greater support nationwide for education of the whole child. The campaign encourages schools, communities, and policymakers to work together to ensure every child “access to a challenging curriculum in a healthy and supportive environment.” More….

NAESP—Vision 2021 and the Future of Public Education
NAESP’s Vision 2021 initiative asks the important questions: What will schools be like in 2021? What will be the role of principals in 2021? What needs to be done today to prepare schools for the next generation? NAESP, is working closely with its state affiliates to engage members, NAESP staff, diverse stakeholder groups and national thought leaders in discussions on these questions. More….

NMSA—Public Relations Resources
NMSA offers public relations resources designed to help public school advocates build the visibility of and support for excellent middle schools. More….

NSBA—Center for Public Education
NSBA’s Center for Public Education is a national resource for accurate, timely, and credible information about public education and its importance to the well-being of our nation. The Center provides up-to-date research, data, and analysis on current education issues and explores ways to improve student achievement and engage public support for public schools. More…

NSPRA—Communications Accountability Project
The National School Public Relations Association’s mission is to advance education through responsible communication. NSPRA’s Communication Accountability Project webpage presents examples of school communication at work, together with evidence that better communication helps students succeed. More….

PDK International—Advocacy for Education
Phi Delta Kappa International’s advocacy web page offers resources for public education advocates, including public advocacy statements, the renowned PDK/Gallup Poll of the Public’s Attitudes Towards Public Schools, free materials to support community “Forums on the Public Schools,” and other resources. More…

PDK International—2007 PDK/Gallup Poll of the Public's Attitudes Toward the Public Schools
The 39th annual PDK/Gallup poll reveals steady public support for local public schools, declining confidence in the nation’s schools as a whole, and growing disapproval of No Child Left Behind.

Initiatives and Resources from State Learning First Alliances

Important Communications Work by the Learning First Alliance of Alabama
For the past year, the Learning First Alliance of Alabama has been working with a communications firm to craft messages they can use to change the conversation about public education in Alabama. They are reviewing their own research and LFA’s public opinion data, and they will begin field testing some specific wording and messages later this year. State alliance leaders report that this work has created unprecedented unity among Alabama education associations. Link requires password

Through this collaborative work, Alabama has discovered that forming an LFA “chapter” has been good for all their member organizations and good for the state. They report having much more dialogue among the members, especially about legislative issues, than ever before. Their LFA affiliate does not take official political positions, but subsets of the membership have come together in various configurations to hammer out legislative proposals and to support issues that have come up for public votes. Such cooperation is really a first for the state. For more information about Alabama’s work, contact John Draper at john@clasleaders.org .

Outside Initiatives and Resources

Give Kids Good Schools—A National Public Engagement Campaign
Give Kids Good Schools is a national public engagement campaign to guarantee a quality public education for every child in the nation. Through national activities and online resources, the campaign seeks to provide Americans with the information and tools they need to take action in their communities and improve their public schools. More….

The Arizona Public Schools Making a Difference Every Day Campaign was created to counter balance the predominantly negative report on public schools in the state meida outlets. The site showcases success stories happening in local schools.

New Report Focuses on How Public Schools Have Promoted the Common Good in the United States
Written by Nancy Kober this Center on Public Education report analyzes the reasons why public schools were created in the first place, the goals originally set for public education, and why those goals are still valid today.

The Latest Good News About American Education An analysis of latest data, shows positive trends in American education and identifies areas of improvement. Download the full article here.


Public Opinion Data

The 2007 Gallup Pulse of Democracy

Keeping Our Edge: Americans Speak on Education and Competitiveness

You Might be Surprised: What Teachers, Parents, School Leaders, and the Public Really Think about Public Education Today
By Ruth A. Wooden, President, Public Agenda
July 11, 2005


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